SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it.
Below you can view the webinar recording and slide deck used.
In this recap webinar you will learn:
- The two kinds of B2B data you need for ABM
- Why you need both kinds of this data
- Where to find company information
- How the buying process identifies the right individuals needed for engagement
- What contact data you need on these individuals for engagement
- Where to find the best contact data for ABM
